Huntsville Municipal Accommodation Tax Association (HMATA)


The Municipal Accommodation Tax is a revenue tool that the provincial government has given Ontario municipalities to further promote tourism as an economic driver.   In 2019 this Board was introduced with the following Vision, Mission and Values.

We will become Ontario’s most visited year-round destination made possible by our engaged community and tourism industry.

Our mission is to inspire year-round sustainable growth of Huntsville’s visitor economy, by working with our local and regional partners to motivate visitors to enjoy our unique brand of community hospitality and Muskoka experiences.

Being collaborative, being creative, being progressive, being inclusive, and respecting our natural environment.

The tax generates funding to promote and develop tourism within Huntsville. HMATA receives sixty-two per cent of the net revenues to be used for tourism promotion and development with a focus on attracting more visitors to Huntsville through sports and cultural events, new product development, corporate conferences, and enhanced attractions and outdoor activities. The remaining 32 per cent is retained by the Town of Huntsville for economic development-related initiatives.


Phone: 705-788-5847
Email: [email protected]

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